In this episode, Coerver Coaching co-founder Alf Galustian sits down with Kelly Cross, former Sydney FC Academy Director and current FIFA High Performance Specialist working under Arsène Wenger, to challenge some of the biggest misconceptions in youth football.
This isn’t theory. This is what’s actually happening on pitches around the world.
Together, they break down:
* Why focusing on “talent” at young ages is a mistake
* How winning is often prioritised over real development
* What grassroots coaches SHOULD be focusing on instead
* How to build players who not only improve, but stay in love with the game
* The role of parents, communication, and environment in shaping young players
Kelly brings experience from elite academies, international football, and global development work across 190+ countries, but the message is clear:
👉 Grassroots is the foundation, and too many coaches are getting it wrong.
If you coach young players, or have kids in the game, this episode will challenge how you think about development.
Get our Platinum Bundle, worth $1,500+, for $999 + 15% off with code CoerverInsider.
👉 https://playgreatsoccer.com/product/coerver-platinum-package/
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Super nice and good videos … thx for this
How do you deal with kids when they are focussed on winning and cant get them to take a step back, enjoy it and relax as that will improve there individual development and subsequently performances
Still waiting for the app to come out in Australia. I’ve bought a bunch of your courses but the app would be very useful. Any release date planned?
Very insightful episode. I learned a lot. Thank you!!
Honestly, I think Coerver is not only making me a better coach but a better parent and a better person. Thank you guys from halfway across the pond (Hawaii)
Always interesting and enlightening.