Stadiums Are Transforming Major League Soccer



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Major League Soccer is becoming increasingly attractive to players, fans, and stakeholders, largely due to its enhanced infrastructure.

#stadium #soccer #football #MLS #majorleaguesoccer #explained #sports

0:00 Intro
1:13 Unconventional Beginnings
3:32 Turning the Tide
5:56 Return on Investment
8:46 The League’s Ceiling




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47 thoughts on “Stadiums Are Transforming Major League Soccer”

  1. No doubt compared with what had been and now the league is “booming”. However compared with college or pro football or basketball soccer is minuscule in the crowds it attracts, press coverage or even the numbers of children participating in the sport. Worldwide, outside of the US and Canada, soccer is huge, number 1, but it will never come close to football inside the US and Canada.

  2. I live in EastLA and never supported La Galaxy now play in Carson,CA but before moving they used to play in Pasadena,CA. The football was garbage and unwatchable. I gave MLS a chance when they announced LAFC who play closer to DTLA. The league is still shit but going to games are fun when taking LA transit systems. Drinking and exploring DTLA without having to drive. Unfortunately the pricing is expensive and I’ll only hit half dozen games.

  3. I am born and raised in Nebraska and now live in New England(NH). Nothing up here compares to a Husker GameDay. You are correct to many teams to support that it kills any chance. I live 15 miles from Dartmouth and you would have no idea it's GameDay in any sport. In nebraska, I lived 160 ish miles from Lincoln, and you knew volleyball or football games, and your life revolves around games. Great video! #gobigred

  4. Seems like the Americans are tired of Basketball, NFL & Baseball, want a another sport to keep them interested in & thats soccer, if you want a stadium in America, best not make the stadium too wide. Probably have the same height & width in stadiums like in the UK & anywhere else in Europe, if Soccer becomes successful to play in America.

  5. The manufactured “culture” and overly affected team names like “Real” Salt Lake are pretty nauseating. Americans are so desperate to experience proper sport they will paint their faces and set of fireworks like real fans!

    So fake. So so fake.

  6. I've been following soccer since 1975 when Washington had the diplomats The one thing you never mentioned was the diversity of the United States citizens how a lot of them from foreign countries that soccer is the number one sport.

  7. MLS will hit a brick wall eventually. It will struggle to get overseas viewers because theres no promotion or relegation. That’s the true beauty of football. It is a gatekept league to favour the rich and that’s all it will ever be unfortunately.

  8. MLS I believe will be a top league in the next 10 years. We need to keep getting better with rules and making the league so fun to watch. I can't wait to see how much bigger this beautiful league can get.

  9. As someone who became a Manchester city fan in the usa. I consider the Union my team along side Man city. I went to Subaru Park twice now and I loved it. C'mon you blues and Union!

  10. I think that the soccer in the US needs alot of emprobements but i thinthat the us soccer teams need to play more ofton with like from southamerican teens and also teems from europa. I dont now how to start this,what i think is that the us teems have to play in more tournaments.Then you can select players for better tournaments like the world moust wanted soocer cup.

  11. The progress of the MLS over the last 15 years is truly impressive. The strategy of playing in stadiums of adequate sizes not only generates revenue but also creates loyalty, atmosphere and significant sporting gains. Today, it is the 7th national soccer championship in terms of revenue generation per game and has a good growth trend.

    However, I will give you a long-term opinion that goes against the end of the video.

    The strength of soccer in South America and Europe is mainly due to its understanding of the side beyond the business. The sport of soccer only exists with the strength it has globally due to its ability to generate a great socio-cultural connection between the clubs and the population, in addition to its gigantic capillarity.

    The problem in the US is precisely this. The MLS is great in the business part, but this creates an obstacle. The relegation and promotion structure of football serves to give the sport a reach, taking it to smaller markets and bringing the training of athletes (which must be done by these teams, something that the US fails to do in this process) closer to the communities, whether they are on the outskirts of large cities or in small and medium-sized cities.
    This structure also helps to generate a greater amount of revenue for the sport, as it creates championships on different scales and formats, such as cups, continental/international tournaments, regional/state tournaments, all of which increase the amount of money circulating in the sport.
    And finally, the issue of relegation/promotion forces teams to build a longer-term competitive infrastructure, as lax work will be punished, the technical level of the championships tends to increase, because in the end even the teams at the bottom of the table play for something.

    What has made this issue financially complicated in some places is the imbalance between the number of teams that suffer from division changes in relation to the total number of teams in the championship. In some places, something like 1/5 of the teams in the first level are relegated. If this process were to take place on a more appropriate scale, like 1/10 of the teams, these problems would tend to decrease, as would the level of the lower divisions increase.

  12. The MLS understands that what matters is quality, not quantity, at least on stadiums. The newer soccer exclusive fields have a lower capacity, but compensate in their infrastructure, making them more attractive and pleasant for the spectator to assist and watch a game.
    Not only that, the ticket sales are better with fewer seats, as they won't go way too cheap in an effort to fill the entire stadium.
    The MLS owners, at least the majority, understand they are nowhere near as popular as the other big sports leagues, so they pursue small affordable venues, so in case the business isn't going that well, the damage won't be that harmful.
    For reasons like these, teams like the NY City, New England Revolution and Chicago Fire are planning to stop renting the house of their MLB and NFL counterparts, and find their own homes.
    However, teams like Atlanta United and Charlotte FC still live on their NFL counterparts turf, which is logical as their owners also own the NFL teams, but with the Revolution planning to leave the Gillette Stadium in the coming years, despite being also owned by the Kraft family, owners of the Patriots, it becomes somewhat nonsensical to restrain the MLS teams to an NFL venue which doesn't get filled at least half of the season.
    The only exception to this issue is the Seattle Sounders, which seem to have connected with the locals, and thus the Lumen Field gets a good attendance.
    Even then, with rapid evolution of Soccer in the country, and with the US Federation evaluating the adoption of traditional league systems with promotion and relegation, newer teams and existing teams in what would be considered the second tier, will inevitably need newer venues to attract newer audiences.
    If I had to bet on which city gets a new venue for a soccer team, that would be Las Vegas, specially as they have a soccer team in the USL, the Las Vegas Lights, which we could be seeing in the MLS if La Vegas still pursues their sports monopoly ambition.

  13. The factors are too many Illegals that been coming over here for 4 years to the USA, and making it very popular and the Illegals have adopted soccer by a large number of those people. But America Foosball is still the greatest sport in the world. Not soccer.

  14. They Need To Sign More West African Players Specially Cape Verdean Malians Mauritanians Senegambians Sierra Leones Liberians Guineans Beninese Togolese Players

  15. You are forgetting the increase latino population in the USA has also helped. I go to atl united games and most of the fan chants are in spanish.

  16. I just don't want MLS to turn out like Premier League. I want the players to be at least majority American and the owners to not be shady Gulf State governments.

  17. Don Garber helped, but he now single handedly holding soccer back. MLS still has the dumb roster rules and salary cap. And there is zero liability for the worst clubs and no penalties for being at the bottom of the table

  18. toyota park was built in my hometown about 35 miles southwest of chicago lol. it was a terrible idea because there was no public transportation from chicago to the suburbs. and it caused extreme amounts of traffic in my neighborhood. its now called SeatGeek stadium and hosts a few festivals a year since the Chicago Fire moved out

  19. Before I start, I need to make a Factual statement … "The World Name, for The World Game is FOOTBALL"
    As a European Englishman, it is GREAT to see the world game of Football grow and prosper in North America!. I am old enough to remember your N.A.S.L. and its demise in 1984, at the time I was saddened that it fail.
    It now looks like "The World Game" is growing steadily in North America, and as you said you are now playing in your own Football Stadiums, instead of Grid Iron ones.
    Again I am Very Happy to see The F.I.F.A. World Cup Finals played across North America.
    I want to see our world game grow and proper … in time, your League WILL become a respected League … give it another 30 years.
    When that happens you need to have a League Ladder/Structure with team/club relegation and promotion … that is what all Leagues across our established Leagues have!
    Long may The "World Game" Grow and Prosper in North America
    One last point … FOOTBALL is played on a FOOTBALL Pitch !.

  20. Why is “Major League” soccer called Major League Soccer? Why are they copying Major League Baseball? I mean, Baseball, I understand. You have the “Major” and “ Minor Leagues. I don’t think soccer has the same levels of competition. Nobody cares about soccer so why couldn’t they just create their own identity?

  21. Ticket prices compared to other leagues can also be a driving factor.

    Let's take my closest team, the New England Revolution, which has been around for decades. Robert Kraft, the owner of both the NFL's New England Patriots, and the New England Revolution, has made a massive investiment in MLS overall.

    Obviously the Patriots are the more financially desirable team, and that success can be attributed to how Kraft created a new stadium just around 10 years after he bought the team, which is in Foxborough, Massachusetts. that sounds crazy at first glance because Foxborough is immediately close to the Boston Metro, it's about an hour drive away, but it's local is situated between two of the largest cities in the New England Region, Boston, Massachusetts, and Providence, Rhode Island.

    even for a stadium built in 2002, it still has one of the best atmospheres in the league, and an entire ecosystem has sprung up around in developments around the stadium with an outlet shopping district known as Patriot Place.

    but what does this have to do with ticket sales and the MLS?

    well, the Patriots are a premier franchise in the NFL, having won 6 super bowls and making the playoffs for all but one season between the years 2000-2019. Along with having not just the Boston sports market covered, but the smaller market for every New England state outside of the parts of Connecticut closer to the NYC metro. This drives up demand for tickets and raises the prices. "cheap seats" for Gillette Stadium even in the early 2010's would run you at least $100 even for regular season games against lower competition.

    but in comparison, Revolution tickets at least for the games I went to, ran a quarter to a third of that price. Meaning if you wanted to catch a game in one of the premier stadiums in the Northeast US, it wouldn't cost you an arm and a league if you decided to go to a Revolution game.

    and the Revolution as a keystone franchise in MLS, also have been pretty successful, sure they aren't great now, but were very good in the mid-late 2000's and early 2010's.

    I have never seen the New England Patriots in Gillette Stadium, but I have seen the Revolution, and the game I went to was an absolute blast.

    despite not having a Soccer Specific Stadium, the Revolution have created a strong base of support amongst soccer fans in the region, and it helps that the Boston Area is known for having some of the most passionate sports fans in the country.

    accessibility helps games grow, and there is a commuter rail line to the town of Foxborough for those who don't have a car or feel like making the drive down there, there are also shuttles that take you to Gillette Stadium.

    the MLS also being a closed league, has helped the financial viability of lower league teams finding a market, like the newly debuting Rhode Island FC in the USL Championship, which is in the Second Tier of the US Soccer system.

    despite having their debut season right now in a Division 1-AA college football stadium, the outreach the club has done in the community and the competitive pricing has already made them a success and they've been having a pretty good debut season, already in playoff contention.

    this will only grow once they move into their own 5,000 seat soccer-specific stadium in Pawtucket,RI, which is part of the Providence-Attleboro metro region, which has around 400,000 people living in it. Combined with a diverse population that includes ethnically latin american, portuguese, brazilian, cape verdean, and continental african people living in it that are more likely to be soccer fans, and the club only has a bigger opportunity to grow.

    now has never been a better time to be a Soccer fan in the US and Canada.

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