Augmented Reality in the Bundesliga
Augmented Reality is one of the several innovation fields for an advanced Bundesliga experience. By means of data based virtual objects, Augmented Reality can improve the overall fan experience. Interested…
Jürgen Klinsmann in Beijing – Bundesliga Experience
Bundesliga legend and 1990 World Cup winner Jürgen Klinsmann engaged with fans in China through a visit to Beijing, which … source
Jay-Jay Okocha in Lagos – Bundesliga Experience
Bundesliga legend Jay-Jay Okocha travelled to Lagos in April 2019 to participate in the „Legends Tour Nigeria“. The highlight of the trip, which was organized by DFL subsidiary Bundesliga International,…
The Bundesliga – the league to follow – Trailer 2021
The trailer was procuded by DFL subsidiary DFL Digital Sports and the sports branding agency NXTID. Working over a music track that embeds a mix of drill sounds, the trailer…
Bundesliga & Bundesliga 2: Brand Refresh 2021-22
With the start of the 2021-22 season, the brand design of the Bundesliga and Bundesliga 2 changes – our video shows what the … source