Join LaLiga’s and ESPN and they look into their quest to make soccer the biggest sport in the region. How their partnership goes beyond a traditional broadcasting deal to super serve a passionate and engaged fan base with an experience that stays true to brand while adapting to the local market. El Clasico, one of the biggest sports events is around the corner, learn how ESPN and LaLiga will promote and cover the game in the United States for a multicultural audience.
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LaLiga – Bringing Spanish Soccer Closer to a North American Audience | Soccerex Americas 2022
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